Email Marketing is a very valuable tool. It is estimated that over 2.8 billion people use email worldwide, and that number is increasing year over year. Think of your own experience. You might sift through, swipe left, archive, and so on, but think of the email you look forward to receiving. Newsletters from brands you love, sales on products you enjoy, exclusive offers and more. Those are the emails that keep small businesses going! At the click of a mouse, hundreds if not thousands of loyal customers and new subscribers can be reached. Today, having an email marketing strategy for your small business is more critical than ever. Here’s why:
• Email marketing is one of the most cost-effective digital strategies with one of the highest ROI’s
• Email allows you to connect with your customers to provide a smooth buyer’s journey
• You can create personalized and custom experiences, increasing engagement and brand awareness
• Win new customers and welcome back past customers
It’s never too late to start an email marketing strategy and I am here to help you do just that. There are three steps or stages to the buyer’s journey: Awareness, Consideration, and Decision. Together, let’s make more people aware of the products and services you offer, let’s make your brand a consideration for new and returning clients, and let’s make the decision easy for clients to select your brand.